Social Network Communities are those who surround you and bring you into contact with potential people (customers, clients, patients) and friends. Examples of communities include:

Your city, town, district, etc.
Members of your church.
Your family and friends.
The people where you work.
People whom you have worked in the past.
Vendors and customers – in the past and present.
Clerk at a local store or gas station.
Your bank teller.
The waiter or waitress at your favorite restaurant.
People who you meet through your kids and their activities.
People whom you meet through membership in the organization.
People who you meet through membership in associations.
People you are linked to on LinkedIn.
People you are with your friends on Facebook.
People whom you share common interests.
In no case is a comprehensive list. The fact that we are members of many, many communities and each has value for us. In addition, many of the community above apply to those whom you know and those whom you know will have their own communities.

Why your community is important?

Your community is important, because this is where your relationship, trust association, and spheres of influence occur. These people, who, as they know you will be your advocates to get the word out about you, your business, who you are, what you are doing, and what you can do.

As their own communities to grow and develop, I believe in you, they will encourage or advocate for you in their communities, which works to further expand your sphere of influence. The reality is that most growth through new jobs, new clients or patients, new business opportunities and partnerships is a compound belonging to the other, also known as your weak links. Thus, the importance of your community.

Your communities are also important because they add value to the members of your community. In your community may be someone that one of the members of the community would like to meet, but they do not have the necessary connections. You can facilitate this connection, if you understand the two-way benefit, and increase your value to both parties.

Building public confidence

Confidence-building start in the provision or exchange. Trust is not developed through the adoption! Your willingness to share their experiences, answering questions, creates knowledge articles, and care of persons in your community is three major ways to create public confidence. The building of public confidence, members of your community have confidence and security, knowing that it is safe to give you referrals, recommendations and approval.

It is important to understand that when people express themselves through the directions, recommendations and approval they give part of themselves at the same time. Most of us do not want to rock the boat our own reputation by endorsing someone, where we do not have the necessary knowledge.

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